Daily Inspiration

We love nature.

And art.

And humor.

So when we saw these leaves by Christoph Niemann, we went ga-ga.

And had to share with you.

 

Photo courtesy of The New York Times.

Be O.K. with Change

The media landscape is quickly changing. But some rules will stay the same.

What’s really going on? How does this affect you?

Take a five-minute break to watch this simple, brilliant presentation from Razorfish.

Razorfish (love them) is right on.

Image courtesy of Razorfish.

How to Speak Without Color

How do you make a video feel real?

Extract color from your video and watch what happens.

Ironically, by deleting color, you actually create an authentic way of communicating. Gritty. Real. No frills. Just the facts.

Take a look at the following examples.

Pay attention to the use of up-close shots and direct looks into the camera. This creates more authenticity. The ‘actors’ are not acting. They are talking directly, personally to you.

Also, watch the similarity between these two videos, as the directors both use “screen tests” as a way to convey authenticity. You are a part of the “behind the scenes” work and will see a “looseness” such as improvisation and a microphone in the shots.

Take a look.

Example 1: Andy Warhol screen shots

Example 2: will.i.am for Obama

How do these videos make you feel? With what impressions do they leave you with? Are you intrigued? Motivated? Do they feel real?

Bottomline: Choose a public relations team that understands how visual nuance can work in your favor.

Photo courtesy of The Andy Warhol Foundation.